BACKGROUND

As the leading brand of low-altitude aircraft in China, XPENG Aridge aims to build the industry-first flagship store that combines aircraft product Exhibition, Sales, Delivery, Service, Flight and Training—ALL in one place.

SOLUTION

Cheil Retail develops the unprecedented design concept for the store based on the 'FBO' concept (Fixed Base Operator), integrating functional purposes, meaningful experiences, and irreplaceable social value.

RESULT

The future aviation sales and experiences flagship store SI design was successfully developed in 6 months, setting an industry benchmark with its innovative method and speed.