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Capabilities

  • Strategy & Branding

    We build brand positioning and differentiation strategies rooted in market, competitive, and consumer insight, designed to create long-term brand value and identity powered by proprietary data systems that transform customer experience analysis into exclusive strategic advantage. 


    • Samsung Galaxy Fold Series | Nhập Hội Linh Hoạt

      To accelerate Galaxy Z Flip and Fold 5 consideration in Vietnam’s premium market, we launched Join the Flip Side, a campaign that tackled key barriers like low relevance and fear of unfamiliarity. By recruiting subculture leaders, showcasing compelling use cases, and activating immersive experiences with O2O personalization, the campaign built strong social proof and sparked widespread buzz across social and media, driving purchase intent.

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    • LOF | Malto Relaunch - Shake It Off

      To transform Malto from a "kid’s drink" into a teen icon, we executed a radical rebranding strategy centered on the #BOLD "Shake It Off" spirit. We broke category norms by launching a disruptive black graffiti visual identity that speaks directly to Gen Z's rebellious nature. This strategic pivot re-positions Malto as the ultimate "partner-in-crime" for Vietnamese teens, setting the stage for massive engagement and a projected 50% YoY value growth

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  • Content & Production

    We plan and produce diverse forms of creative content to effectively convey brand messages.


    • CREATIVE CONTENT PRODUCTION

      We translate one core idea into tailored executions across channels and formats - ensuring consistent quality, strong hooks, and high engagement, while maximizing production efficiency and speed at scale throughout every stage of the customer decision journey.

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  • Operations & Activation

    We manage content operations and execute campaigns across a broad ecosystem of channels in alignment with the overall marketing strategy, activating brand initiatives through integrated media, events, promotions, and diverse engagement platforms to ensure consistent delivery, operational excellence, and effective audience reach.


    • Samsung Electronics | Samsung Westlake Launch

      We delivered an end-to-end operational solution for the Samsung Westlake Store, overseeing everything from the construction of Southeast Asia’s most modern retail space to the design of the immersive

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  • Data & Analytics

    We collect and analyze campaign and consumer behavior data to measure performance and derive insights that support marketing decision-making.

    • Cheil Customer Data Marketing Solution

      We leverage Customer Data Marketing (CDM) and advanced analytics to transform raw insights into high-performance content engines. By analyzing granular behavioral signals—from device usage to user intent—we optimize every touchpoint for relevance, ensuring data-driven precision that maximizes conversion efficiency and delivers measurable business impact.

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  • Tech & System Implement

    We design and build technologies and systems such as ad tech to enhance the efficiency and scalability of marketing activities.

    • AI Chatbot Development

      To deploy #EasyFinance, going beyond just the product, we provided Finance Literacy for the target audience via fun & engaging platforms. Starting from the hosting an AI-enabled assistant called “Mr.K - trading decoding expert”.

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