- Background
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Why This Moment: Samsung & The Freestyle — frames the context and urgency.
Ukrainians know Samsung. They trust the brand and confidently choose it. But even strong love needs to be nurtured.
By the time this campaign launched, The Freestyle 2nd Gen. had already been on the market for some time. All essential product features had been communicated. What we needed next was not more information – but a fresh format and a new emotional hook to spark interest among new audiences.
- Creative Idea
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Legends Through the Lens — evokes AR, storytelling and place.
We brought legendary, historical, and fantastical stories to life – right in the middle of Ukraine’s most recognizable locations.With the help of The Freestyle 2nd Gen., these scenes appeared as if through augmented reality, seamlessly blending imagination with the real world.And yes – mischief managed.
- Insight & Strategy
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Many Stories, One Device — captures the strategy of plurality tied to the product.
The Freestyle is unlimited entertainment packed into one compact device. Inspired by this idea, we chose not to tell a single story – but many.Different moods, different narratives, different cities. Just like Ukraine itself: multifaceted, rich, and impossible to reduce to a single tone.The series combines history, cultural identity, touches of Ukrainian mythology, and pure visual spectacle – allowing us to connect with a broad and diverse audience.
- Execution
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Street-Ready, UGC-Style Rollout — communicates style and format.
The campaign was rolled out in two flights, with three social videos in each.Flight one: KyivFlight two: Lviv, Chernivtsi, and Kamianets-PodilskyiInstead of traditional advertising, we deliberately leaned into a UGC-like style. The goal was simple: make the videos feel organic, shareable, and native to social platforms – with real viral potential.
- Results
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Impact by the Numbers — clean and business-forward.
And they delivered!+500% increase in views+300% growth in engagement+26% increase in salesBy adding emotion and local relevance, we turned attention into engagement – and engagement into results.