We establish brand positioning and differentiation strategies based on market environment, competitors, and consumer insights, designing long-term brand value and identity.

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  Gatorade Extra Mile

  In sports, the finish line is often seen as the ultimate goal. But for true athletes—and for Gatorade, it’s never the end.

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  Samsung Life Insurance 2025

  This year, the campaign even more powerful by introducing a new presenter and a clear message that promises Samsung Life Insurance will always stand by its customers no matter what happens. The IMC plan helped the campaign reach a wider audience, with the goal of increasing brand awareness and top-of-mind (TOM) scores compared to last year. We selected high-visibility locations in the center of Bangkok and major upcountry cities and capture target’s journey from on the go moment and online to to make sure our message was seen and remembered. The campaign launched on July 1, 2025, so full results are still on the way. By the way, early feedback has been very positive. People have noticed the ads, especially on the roads and BTS where the visuals really stand out and leave a strong impression.

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To effectively convey brand strategies and messages to consumers, we plan and produce a variety of creative content tailored to the characteristics of each media platform and channel. Based on our proprietary agentic workflow system, Connect AI, we have enhanced the efficiency and scalability of the entire process, from planning to production.

Responsible for event decoration and planning, covering the entire guest journey from arrival to departure.

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  MICHELIN Guide Executive Dinner 2025

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