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Solution
The space was designed to be a living, immersive hub where clients can preview Samsung's products, explore real-world scenarios, and experience how Samsung’s connected ecosystem drives business innovation forward. Cheil designed the showroom to be structured around five verticals. Retail, Corporate, Residence, Education, and Hospitality. Each zone mirrors real-world settings, from cafés and fashion stores to mobile experience and classrooms, allowing visitors to directly test Samsung solutions in context.
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Design Approach
• Nordic minimalism with a premium edge: warm neutrals, natural textures, and calming light paired with sleek metallics and subtle greens.• Monumental yet welcoming: bold architectural features balanced with home-like warmth.• Global alignment, local identity: consistent with Samsung’s global B2B showrooms, but with a Nordic touch.
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The Result
A future-forward experiential hub that inspires, educates, and empowers Nordic B2B clients. The showroom demonstrates how Samsung’s technology ecosystem enables seamless connectivity, smarter operations, and sustainable growth.
