Overview
Samsung has been a trusted presence in the Saudi market for many years, offering customers a direct-to-brand shopping experience through Samsung.com , with exclusive benefits and early access to the latest innovations. While many consumers continue to explore multiple purchase channels across the market, Cheil KSA launched an integrated campaign to strengthen awareness and consideration of Samsung.com as Samsung’s official digital destination—reinforcing trust, clarity, and confidence in purchasing genuine Samsung products through a seamless brand experience.

Objective

1- Build trust and credibility in Samsung.com as the official & reliable source.

2- Highlight key consumer benefits offered in e-store such as Rewards Points, exclusive offers, trade-in, free delivery, installment options, etc.

3- Strengthen emotional and cultural connection with Saudi consumers.

Creative Idea

These results reflected a strong audience connection and cultural relevance. The campaign not only elevated awareness but also strengthened trust and preference for Samsung.com, proving that authentic storytelling paired with localized strategy can drive both emotional impact and measurable performance.

Insight & Strategy
Saudi consumers value authenticity, reliability, and convenience, but often discover Samsung products through third party platforms. The strategy was to connect with audiences emotionally and practically by showing that Samsung.com is not just a store. It’s a trusted, seamless experience built for them through relatable content.

Execution
The campaign came to life through a mix of short films and social content built around real, relatable Saudi moments. From script development to casting and production, every detail was handled end to end to ensure the stories felt authentic and culturally relevant. Using a natural local tone and everyday situations, each piece delivered the message “Why Samsung.com? Because no one offers like we do,” in a way that felt genuine, familiar, and closely aligned with Samsung’s brand.

Results
The campaign successfully amplified awareness of Samsung.com, driving meaningful engagement and positioning the e-store as the go-to destination for Samsung shoppers in Saudi Arabia.

Total Performance:

• Post Reach: 18,881,287 M
(Including TikTok UGC + Organic SNS)

• Engagements: 27,899 K
(Including TikTok UGC + Organic SNS)

• Shares: 109,838 K
(Including TikTok UGC + Organic SNS)

These results reflected a strong audience connection and cultural relevance. The campaign not only elevated awareness but also strengthened trust and preference for Samsung.com, proving that authentic storytelling paired with localized strategy can drive both emotional impact and measurable performance.