Saudi Arabia
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Capabilities

  • Strategy & Branding

    We establish brand positioning and differentiation strategies based on market environment, competitors, and consumer insights, designing long-term brand value and identity.

    • Samsung Bespoke AI T-Combo Launch

      The campaign aimed to position the T-Combo as the most advanced and convenient laundry solution in the Saudi market.

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    • Galaxy Unpacked S25 Series

      Samsung brought Galaxy Unpacked to the iconic Kingdom Tower in Riyadh, marking a major milestone with the launch of the Galaxy S25 Series.

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  • Content & Production

    We plan and produce diverse forms of creative content to effectively convey brand messages.


    • An integrated campaign featuring the benefits of Samsung website.

      Cheil KSA launched an integrated campaign to strengthen awareness and consideration of Samsung.com as Samsung’s official digital destination—reinforcing trust, clarity, and confidence in purchasing genuine Samsung products through a seamless brand experience.

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  • Operations & Activation

    We operate content and execute campaigns through media channels according to our marketing strategy. We run campaigns through events, promotions, and other initiatives.

    • Experience the Brilliance of Galaxy Z Fold7 | Flip7 Powered by AI

      Cheil KSA developed and executed the Galaxy Experience Space, a modular activation designed to bring the Galaxy Z Fold7 and Z Flip7 closer to consumers through high traffic, strategic locations.

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    • Introducing a new experience to the Kingdom of Saudi Arabia.

      For the first time in the Kingdom and the entire MENA region, Samsung executed a drone show as part of the official Unpacked event, creating a visually stunning moment for consumers, media, and visitors at Riyadh’s Boulevard City.

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  • Data & Analytics

    We collect and analyze campaign and consumer behavior data to measure performance and derive insights that support marketing decision-making.

  • Tech & System Implement

    We design and build technologies and systems such as ad tech to enhance the efficiency and scalability of marketing activities.