Saudi Arabia
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Capabilities

  • Strategy & Branding

    We establish brand positioning and differentiation strategies based on market environment, competitors, and consumer insights, designing long-term brand value and identity.

    • Samsung Bespoke AI T-Combo Launch

      The campaign aimed to position the T-Combo as the most advanced and convenient laundry solution in the Saudi market.

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    • Galaxy Unpacked S25 Series

      Samsung brought Galaxy Unpacked to the iconic Kingdom Tower in Riyadh, marking a major milestone with the launch of the Galaxy S25 Series.

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  • Content & Production

    To effectively convey brand strategies and messages to consumers, we plan and produce a variety of creative content tailored to the characteristics of each media platform and channel. Based on our proprietary agentic workflow system, Connect AI, we have enhanced the efficiency and scalability of the entire process, from planning to production.


    • An integrated campaign featuring the benefits of Samsung website.

      Cheil KSA launched an integrated campaign to strengthen awareness and consideration of Samsung.com as Samsung’s official digital destination—reinforcing trust, clarity, and confidence in purchasing genuine Samsung products through a seamless brand experience.

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  • Experience & Operations

    This area involves the operation and execution of marketing strategies and content in the actual market, and is responsible for implementing initiatives across all offline and online channels, including management of brand experience, dotcom, campaign, and media planning and buying

    • Experience the Brilliance of Galaxy Z Fold7 | Flip7 Powered by AI

      Cheil KSA developed and executed the Galaxy Experience Space, a modular activation designed to bring the Galaxy Z Fold7 and Z Flip7 closer to consumers through high traffic, strategic locations.

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    • Introducing a new experience to the Kingdom of Saudi Arabia.

      For the first time in the Kingdom and the entire MENA region, Samsung executed a drone show as part of the official Unpacked event, creating a visually stunning moment for consumers, media, and visitors at Riyadh’s Boulevard City.

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  • Data & Analytics

    We collect and analyze campaign performance data and consumer behavior data to quantitatively measure marketing effectiveness and support future decision-making through data-driven insights.

  • Tech & System Implement

    We design and build customized tech solutions for all areas of marketing—from strategy development to content creation, retail and dotcom operations, and e-commerce execution—to enhance the efficiency and scalability of our clients’ overall marketing activities.