- Online campaign I Influencers
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Performance Influencer Campaign - Galaxy Watch
BACKGROUND
The objective was to transform Samsung’s sports accessories from secondary gadgets into "must-have" tools for a highly demanding audience: active and health-conscious users. The brand needed to move beyond technical specifications to demonstrate real-world utility and performance in both professional and amateur sports environments.
SOLUTION
The agency prioritized authenticity over traditional advertising by partnering with six sports influencers. These athletes demonstrated how Samsung watches and earbuds are integrated into their high-performance training routines.
Content Strategy: A mix of organic Stories and Posts showcasing the hardware in action, moving the focus from "features" to "real-world performance."
Experiential Marketing: Organized workshops and training sessions for contest winners, fostering a direct community connection.
Conversion Drivers: Integrated dedicated landing pages on s.com featuring exclusive discount codes and promotional bundles to bridge the gap between inspiration and purchase.
RESULTS
The strategy turned performance-driven storytelling into a massive commercial success, achieving a 350% year-on-year increase in sales of sports accessories. The campaign successfully shifted the perception of the products, making them essential gear for the active community.
