BACKGROUND

Strengthening Samsung’s brand image as a professional business partner and a leader in technological solutions, while simultaneously increasing interest in cooperation with Samsung across its entire product portfolio.

SOLUTION

B2B clients, when searching for solutions, want to see how they can realistically translate into their own businesses. They understand that technology plays a crucial role across industries today, but they do not always know how to implement it effectively. This led to the idea of the video podcast 'Business in Motion', designed to bring technology closer to business through honest, real conversations with top market experts – highlighting the diversity of industries and solutions.

RESULTS



Creation of an engaging video podcast format, including key visual assets, an umbrella tagline, a content matrix, and a comprehensive communication and promotional plan.
We produced a dynamic video podcast featuring engaging discussions with experts about real business challenges. Our responsibilities included production supervision, creation of all social media assets and campaign creatives, development of 10 episode scripts, as well as the design and ongoing updates of the landing page (including the teaser), aligned with each new episode release.

Check now: