Things are different now, definitely in terms of technology. The iPhone models that come out every year have been surpassed on many fronts by the Samsung Galaxy smartphones. Yet this autumn, there will be another queue in front of the Apple Store. A queue full of people waiting for features, most of which are already in the new Samsung Galaxy S9 and Note9.

So time for a logical, bold move.

For iPhone users who still want the most innovative features on their new smartphone, there's only one thing to do: don't stand in line like meek sheep waiting for a smartphone that hasn't really been innovative for years. Get out and switch to Galaxy! Break out of your routine. Jump into the wonderful world of superior Galaxy features. A world where you always take perfect photos in low light. A world where you can store endless videos. A world where waterproof really is waterproof and your battery has as much power as you have.

What are you waiting for?

Yunwon Cho

CEO

ywon.cho@cheil.com