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The campaign that uses AR to make reality epic

Samsung

The launch of Samsung’s new Galaxy S24 Series also marked the birth of the first Galaxy AI phone. To tell the world, we decided to use one of its AI features to spice up reality a little.

: Waste bin love

We created a digital out of home experience, that changed reality in a spectacular way. Passengers waiting for the tram were surprised with the Galaxy S24 Series altering the view using Samsung's photo assist function.
We enlarged and unleashed a cute little dog, create a parachute from a plastic bag, ate part of the city of Brussels and even created a love story between two waste bins.

: Epic just like that

With six surprising scenario's, Samsung demonstrates how easy and fun it is to shape the world around you using Galaxy AI. Select, edit and create your own reality.

: Let's change reality!

Nathalie De Kerf
Sr. Account Manager
n.dekerf@cheil.com