Introducing the Samsung Shortcut Sneaker
Samsung
The Samsung Shortcut Sneaker is a first of its kind innovative wearable, designed to control your smartphone through foot movements. Do a little dance to call your mom, start moonwalking to play music or swivel left or right to adjust your volume.
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Cutting-Edge Technology
The Shortcut Sneaker features advanced motion sensors embedded in the soles, allowing it to track various movements. These sensors enable users to trigger up to six different smartphone actions, such as making a call or playing music, by performing specific dance moves. The technology leverages machine learning to accurately recognise these movements, providing a seamless and entertaining way to interact with your phone without using your hands.
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Collaboration and Media Campaign
For the development of the Shortcut Sneaker we teamed up with master shoemaker Roel van Hoff and tech partner Elitac Wearables. The Galaxy-inspired design adds a unique aesthetic, with materials reminiscent of meteorites and supernovas. The campaign, highlighting the sneaker's capabilities and exclusive nature, aims to captivate tech enthusiasts and sneakerheads alike, despite the limited availability of only six pairs. Only available for Samsung members!
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Want to dance with us?
Daniel SamamaCreative Directord.samama@cheil.com