CHALLENGE

Being able to communicate the hybrid nature of Cheil Italy in an unexpected way, between the ability to analyze data and the talent to creatively and artistically process them.

IDEA

Creation of nine works of Crypto art that tell, through a symbolic and impactful synthesis, nine important market trends. The video installations were the focus of an exhibition that represented a real unicum in the worlds of art and communication.

RESULTS

MEDIA OUTREACH

Frequency: 21

Reach: 42.3MM

MEDIA EVENT:

Attendees: 24

OPENING PARTY:

Attendees: 143

SOCIAL MEDIA OUTREACH:

Frequency: 136

Reach: 2.4MM

MEDIA COVERAGE (SELECTION):