Samsung and Seletti have transformed the city of Milan through an innovative visual concept. Cheil Italia created a CGI video in which, resuming the Greek architectural and artistic style, the irreverent and psychedelic appeal typical of Seletti is showcased, merging with Samsung's world and technological character.

RESULTS

The launch achieved strong digital visibility across multiple platforms, confirming the effectiveness of the creative concept and its ability to connect design and technology audiences. The CGI launch video generated over 1.38 million views in total, with 205,445 views on YouTube, 306,000 views on Instagram, and 877,100 views on TikTok. The campaign successfully amplified the Samsung x Seletti collaboration, translating its bold and unconventional visual identity into high-performing social content.