Background

Our challenge was to promote JBL’s noise-cancelling headphones to a wider audience and help the brand stand out in a fiercely competitive marketplace.

Creative Idea

BLOCK OUT THE CHAOS.

‘Block out the Chaos’ illustrates the intolerable noise that can be avoided, thanks to JBL’s noise-cancelling headphones.

Insights & Strategy

We all feel overwhelmed by daily noise, which affects our focus and relaxation. Our strategy was to create a distinctive visual concept that would convey the benefits of JBL’s noise-cancelling headphones, both instantly and effortlessly.

Execution

From crying babies to screaming world leaders, our striking compositions conveyed the tension of extreme chaos. The intolerable noise was blocked out with negative space, representing the calming effect of JBL’s noise-cancelling headphones.

Results

This campaign became a striking representation of the brand, with its meticulous craftsmanship symbolising JBL’s unwavering devotion to audio.