Background

As smart home technologies evolve, consumers and businesses in Central America are increasingly looking for integrated solutions that go beyond individual devices. There was a clear need to demonstrate how artificial intelligence, connectivity, and design can work together to improve everyday life—while also addressing sustainability, energy efficiency, and business productivity.

Solution

Samsung introduced Casa Samsung Guatemala, the first fully intelligent home in Central America. Spanning 592 m², the space was designed as an immersive, connected environment powered by SmartThings and AI-enabled Samsung devices.

Result

Casa Samsung became a landmark of innovation. Visitors can experience firsthand how AI and connectivity simplify daily routines, enhance comfort, and promote sustainable living. Beyond a showroom, the space functions as a living laboratory for consumers, businesses, architects, designers, and partners—demonstrating real, practical applications of connected technology.