Background

In a context where technology is an essential part of everyday life, Samsung promotes: Yo Vivo Samsung (I Live Samsung) to highlight how its products accompany real moments. A family recipe, returning from a trip, moving house, or simply everyday life at home. The campaign seeks to show that it is not just about features or performance, but how innovation integrates into people's lives, becoming a close ally that lives with them through every story.

Insights & Strategy

The campaign is based on a clear insight: People already live their technology in an integrated way. With more than 70% of users combining multiple devices in their routines, Samsung saw an opportunity to showcase the real value of its ecosystem. The strategy was to move from communicating isolated products to demonstrating how they all work together in everyday life.

Creative Idea

The idea starts with something simple: everyone experiences Samsung in their own way. That's why the campaign explores real stories, where devices come together to accompany moments, habits, and passions. From training, working, or simply living, each routine reveals how the ecosystem becomes part of life. An idea that celebrates the diversity of ways to use technology and experience Samsung.

Execution

The execution came to life with actors selected to embody real, diverse, and relatable stories. Each piece was constructed as an everyday narrative, where the characters show how they experience Samsung in their own world: at home, at work, on the go. With storytelling designed to resonate with different segments, the campaign felt authentic, human, and recognizable, allowing technology to flow naturally within each scene.

Results

Campaña ''Yo vivo Samsung'': https://www.youtube.com/watch?v=cUrz2a27U_E