Samsung Mobile PIN
With the ever expanding Samsung Mobile device line up, it is getting more difficult for the customers to be in the right place at the right time. The key is to: have a branded experience that comes to the shopper, instead of the shopper going to it; having an experience that is about directness and accessibility, that is built into a larger brand building program; to be where the customers are on short notice and timed with the launch of flagships products.
For retail inquiries, please contact Simon Hathaway at shop@cheil.com
For inquiries in regards to this project, please contact Angelo Vicari at a.vicari@samsung.com
PIN's objective is to create a consistent, adaptable and easily deployable retail/activation platform. An open, adaptable pavilion with invisible walls that engages the public with ease and reinforcing PIN’s brand positioning - 'A world without walls'. As a moving landmark, PIN can be relocated anywhere around the globe using prefabricated assembly system. Be it in large department store, at a festival or in a public space, indoor or outdoor: the PIN adapts to the respective environment. Surrounding PIN, various programs are developed to provide fun and immersive life-oriented experiences beyond product feature explanation. As a premium retail platform, the flagship products are presented in a curated atmosphere, with highly trained and skilled experience staff called PIN Mates.
PIN's launch coincided with the arrival of Galaxy SIII in the UK and PIN ran throughout the summer to include the London 2012 Olympic Games. PIN was embraced by Londoners at 4 locations: Westfield Shopping Center, Spitalfields Market, Hyde Park, and Olympic Park. All locations far exceeded foot traffic expectations and sales, and in some cases exceeding the sales of stand-alone Dealer Phone Shops. They truly connected with visitors due to locally relevant events, unique design, easily accessible locations and well trained staff.
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