Capabilities
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Strategy & Branding
We establish brand positioning and differentiation strategies based on market environment, competitors, and consumer insights, designing long-term brand value and identity.
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Samsung × ENHYPEN Fan Experience
Learn moreSamsung set out to make Galaxy S24 relevant to Gen Z by aligning the device with how fans capture, shape, and share cultural moments.
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Samsung × Google Museum Experience
Learn moreSamsung and Google partnered with leading U.S. museums to transform how younger audiences engage with culture—shifting visits from passive observation to active exploration.
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Content & Production
To effectively convey brand strategies and messages to consumers, we plan and produce a variety of creative content tailored to the characteristics of each media platform and channel. Based on our proprietary agentic workflow system, Connect AI, we have enhanced the efficiency and scalability of the entire process, from planning to production.
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Samsung × ENHYPEN Fan Experience
Learn moreSamsung set out to make Galaxy S24 relevant to Gen Z by aligning the device with how fans capture, shape, and share cultural moments.
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Samsung Live!
Learn moreSamsung reimagined how product discovery and purchase could happen in the same moment by bringing live commerce directly onto samsung.com.
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Experience & Operations
This area involves the operation and execution of marketing strategies and content in the actual market, and is responsible for implementing initiatives across all offline and online channels, including management of brand experience, dotcom, campaign, and media planning and buying
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Samyang Buldak Sauce Exchange Activation
Learn moreBuldak introduced its signature heat to the U.S. hot sauce category by connecting digital curiosity with real-world trial.
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Samsung × Google Museum Experience
Learn moreSamsung and Google partnered with leading U.S. museums to transform how younger audiences engage with culture—shifting visits from passive observation to active exploration.
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Data & Analytics
We collect and analyze campaign performance data and consumer behavior data to quantitatively measure marketing effectiveness and support future decision-making through data-driven insights.
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Samyang Buldak Sauce Exchange Activation
Learn moreBuldak introduced its signature heat to the U.S. hot sauce category by connecting digital curiosity with real-world trial.
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Samsung Live!
Learn moreSamsung reimagined how product discovery and purchase could happen in the same moment by bringing live commerce directly onto samsung.com.
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Tech & System Implement
We design and build customized tech solutions for all areas of marketing—from strategy development to content creation, retail and dotcom operations, and e-commerce execution—to enhance the efficiency and scalability of our clients’ overall marketing activities.
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Samsung × Google Museum Experience
Learn moreSamsung and Google partnered with leading U.S. museums to transform how younger audiences engage with culture—shifting visits from passive observation to active exploration.
-
Samsung Live!
Learn moreSamsung reimagined how product discovery and purchase could happen in the same moment by bringing live commerce directly onto samsung.com.
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