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CHALLENGE
Bring Galaxy wearables to the streets, on the wrists of those who run. And turn urban running, a solo act by nature, into a shared ritual.
IDEA
Together with Salomon, we created the Galaxy Running Club: seven meetups in Milan, starting from the Samsung AI Home and the Salomon store in Piazza Gae Aulenti, led by Salomon coaches. On every wrist, Galaxy Watch Ultra and Galaxy Watch8 to track pace and performance at every stage of the run.
The result: a community running in step with technology.RESULTS
350 runners involved across 7 meetups, with 3 influencers acting as ambassadors and sharing their experiences on social media. The format strengthened Galaxy Watch's positioning as an everyday training partner, accessible at every level.