Overview

CIIE is a national-level international trade expo initiated under the direction of the Chinese government, comparable in scale and influence to CES (US) and IFA (Germany).

Participation of 3,500+ global enterprises from 152 countries / approximately 430,000 total visitors

Samsung Pavilion

-Theme: Samsung Technology & New Product Showcase

-Exhibition Area: Approx. 600 sqm

-Participating Divisions: Semiconductor, Mobile, Consumer Electronics, Healthcare, and more

Result

-Strengthened communication channels and relationship-building opportunities with Chinese government

-Supported sales and business development activities across participating divisions

-Achieved significant exposure through major official media coverage