Overview
Led the China (SCIC) edition of Samsung’s global flagship launch event, Galaxy Unpacked,
aligning global standards with localized market strategy.
-Integrated stage presentation and Product Experience design to deliver key CXPs effectively
-Established a benchmark model within China’s smartphone launch landscape
Solution
-Developed immersive, scenario-based Product Experience zones centered on core CXPs
-Executed innovative stage designs (Moving / Curved / Anamorphic LED) with storytelling-driven formats
-Expanded into cinematic and FOOH-based digital launch executions
Result
- Achieved strong viewership and successful large-scale offline engagement
- Elevated the overall standard of product launch events in the China market
