Overview

XREAL is a leading Chinese spatial computing company specializing in next-generation AR glasses and lightweight wearable devices.

This project supported XREAL’s early-stage global market expansion,

including its official CES debut and continued participation in major US exhibitions from 2020 to 2023.

Led integrated exhibition strategy, from concept planning to on-site experience design

Positioned XREAL as an emerging global tech innovator in North America

Result

-Designed and operated immersive AR lifestyle exhibition environments 

that contextualized AR technology in real-life scenarios

-Structured the exhibition space as an ecosystem collaboration platform, 

integrating mobility, mobile, and semiconductor partner technologies