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Overview
XREAL is a leading Chinese spatial computing company specializing in next-generation AR glasses and lightweight wearable devices.
This project supported XREAL’s early-stage global market expansion,
including its official CES debut and continued participation in major US exhibitions from 2020 to 2023.
Led integrated exhibition strategy, from concept planning to on-site experience design
Positioned XREAL as an emerging global tech innovator in North America
Result
-Designed and operated immersive AR lifestyle exhibition environments
that contextualized AR technology in real-life scenarios
-Structured the exhibition space as an ecosystem collaboration platform,
integrating mobility, mobile, and semiconductor partner technologies