BACKGROUND

With China's online-offline market integration and social media's growing influence on purchases, offline stores now rely on online platforms to drive sustainable sales through a 'exposure → visit → share' loop.

SOLUTION

Cheil Retail supports stores and promoters in operating major social media accounts in China, using high-engagement content to attract online target customers and drive store traffic. This process is manualized for effective application across multiple stores, with performance management.

RESULT

Samsung's China mobile stores and promoters now have over 10,000 accounts on 7 major platforms (like TikTok, Xiaohongshu), tracking content exposure and store visits.