BACKGROUND

Samsung Galaxy smartphones have led the global market share for consecutive years. The Samsung Theme Store, based on Samsung Galaxy devices, serves Galaxy users worldwide across over 100 countries and regions. As the primary interface for Samsung Galaxy devices, the screen serves as the foremost channel for connecting with consumers. It has also become a vital means for users to express their individuality and showcase their unique perspectives. To meet this demand, we are committed to designing every Samsung Galaxy Theme with exceptional creativity and superior quality, aiming to enhance the overall user experience for Samsung Galaxy smartphone owners.

SOLUTION

Consumer Aesthetic Insights: Tens of thousands for sale themes, over 3,000 color palettes, more than 200 main visual types, and over 30 design styles are aggregated and categorized by country and region into six major tracking groups. Real-time sales data continuously monitors evolving consumer aesthetics and preference trends.

Cultural Compliance: Thoroughly understand cultural differences across countries and regions, develop cultural compliance reports, and effectively mitigate cultural risks.

Design Iteration: Based on consumer aesthetic insights and cultural compliance, designs are optimized according to the aesthetic preferences of consumers in different countries and regions. Through continuous iteration and innovation, we meet the personalized expression needs of global consumers.

Collaboration and Business Expansion: Assist enterprises in designing exclusive Samsung Galaxy phone themes based on their brand identity, proprietary IP, and products. Customize themes or wallpapers for Vehicle Display. Customizable wallpapers and stickers can be created for multi-channel promotion across social media platforms. We also offer customization of official website skins or themes, as well as event page skins or themes, extending brand aesthetics and materials through technical means while maintaining consistent branding. Ultimately, we help enterprises reach global consumers.

RESULTS

Samsung Galaxy themes have maintained robust sales growth for consecutive years. We continuously innovate, demonstrating greater precision in identifying consumer aesthetic trends and faster responsiveness. Our accumulated design resources—including images and icons—have formed an extensive library of assets, becoming a sustainable source of digital revenue.