BACKGROUND: The Consumer Electronics Show is a platform to showcase innovation and the hottest tech products. We wanted Samsung’s presentation at the show to feel relatable to Canadian consumers while bringing them all the excitement of CES.

SOLUTION: We collaborated with influencers from Team Samsung to create bite-sized pieces of content that were easily consumable by everyone in our Canadian audience, not just serious tech enthusiasts. The content wasn’t just accessible and entertaining, it also reinforced Samsung’s position as a tech and innovation leader in the global market.