CHALLENGE

Samsung sought to elevate its sustainability initiatives in the region by fostering awareness of its environmental conservation efforts, empowering individuals, and showcasing corporate responsibility to encourage eco-conscious decision-making.

THOUGHT PROCESS

In pursuit of this goal, together with Samsung, we embarked on a thoughtful journey to collaborate strategically with Emirates Nature-WWF. This partnership aimed to allocate a percentage of profits from Galaxy device sales to support local conservation projects in the UAE. 

EXECUTION